Job Description

Digital Marketing Specialist

Job Summary

We are seeking a strategic and creative Digital Marketing Specialist to drive brand growth across our digital ecosystem. This role leads social media strategy, content development, and influencer partnerships-leveraging strong copywriting skills, storytelling, audience insights, and performance analytics to increase engagement and strengthen brand presence. This position will be remote with periodic on-site requirements for photo, video, and content production.

Key Responsibilities

• Develop and execute monthly content calendars aligned with brand campaigns, product launches, and marketing priorities.
• Lead content strategy and creation across organic and paid social platforms (Instagram, TikTok, Facebook, YouTube).
• Write compelling, on-brand copy for social media, websites, digital campaigns, and influencer briefs that drives engagement and action.
• Grow and engage digital communities through proactive community management and platform-specific engagement strategies.
• Plan, negotiate, and manage influencer partnerships, including briefing, messaging alignment, and performance tracking.
• Collaborate cross-functionally with brand, sales, and creative teams to align messaging and campaign execution.
• Monitor, analyze, and report on digital KPIs (engagement, reach, growth, campaign performance), delivering actionable insights and optimization recommendations.
• Stay current on emerging digital trends, content formats, platform updates, and best practices to drive innovation and competitive advantage.

Qualifications

• 3+ years of experience in digital marketing, social media, or brand marketing.
• Exceptional copywriting skills with the ability to adapt tone and voice across platforms and audiences.
• Strong understanding of major social platforms, audience behaviors, and emerging trends.
• Experience managing both organic and paid social campaigns.
• Experience managing influencer relationships and negotiating deliverables and timelines.
• Proficiency with analytics tools (Meta Insights, Sprout, Google Analytics, etc.).
• Working knowledge of photo and video production, including basic editing and shoot direction.
• Strong communication, storytelling, and organizational skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

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